This is the final blog in the 4 part series on the 4 M’s to effective ergonomics systems. The 4th M stands for Momentum! Momentum or energy is continually needed to drive the system on a continual basis. First, momentum is needed in you (me) both inwardly and outwardly. The keys to inward momentum are:
This is the second of the 4 part blog series on the 4 M’s to Effective Ergonomics Systems in the Short and Long Term. The second “M” is Marketing. By marketing I mean that the ergonomics systems and associated projects should have a brand. Consider the following: What company name comes to mind based on the following: a Swoosh and the tagline “Just Do It”? Or what company comes to mind if I tell you the logo is a red bullseye? If you said Nike and Target you’d be correct. What about the company you work for? Does it have a brand—a logo and/or tagline?
The second phase of creating a project brand, in our case an injury prevention (IP) project, is planning. This is the four blog in the series on Branding: Why All Projects Need One. In the last blog I discussed the first phase in the brand campaign which was the pitch. Phase 2 is the PLAN. This is fairly self-explanatory—the Plan identifies the project goals, activities and steps involved. It is also defines who is involved from the key stakeholders to those who will have minimal but necessary involvement. The roles and responsibilities of each person/group involved defined as well a
One of my recent clients that had me analyze the design of their products also asked to me assess the human factors of the brand and associated marketing and instructional material. What was very interesting for me was to learn about the process they undertook when developing a brand campaign for their products. That experience serves as part of the basis for this blog. There is much to be learned and can be applied from an external customer focused branding/marketing campaign to an internal project branding/marketing campaign. The framework and phases involved serve as the foundation o
