What Are The Keys To Effective Ergonomics Systems In The Short And Long Term? Part 2
This is the second of the 4 part blog series on the 4 M’s to Effective Ergonomics Systems in the Short and Long Term. The second “M” is Marketing. By marketing I mean that the ergonomics systems and associated projects should have a brand. Consider the following: What company name comes to mind based on the following: a Swoosh and the tagline “Just Do It”? Or what company comes to mind if I tell you the logo is a red bullseye? If you said Nike and Target you’d be correct. What about the company you work for? Does it have a brand—a logo and/or tagline?