People + Process = Performance

performance

Digital Distraction: The Cost of Attention & Productivity from Receiving a Cell Phone Notification (Part 1)

It’s been proven repeatedly through research and is one of the guiding principles of human factors that we don’t multitask well.  We can’t do two things well at one time and when we switch from one task to another it costs us time as we refocus our efforts and attention.  This is why we sometimes will turn down the radio/TV or keep our phones in our pocket or maybe place them screen down when we want to concentrate on something.  However, a recent study has shown that unless your phone is fully off or silenced it is still distracting you.  The familiar chime or vibrating buzz of a new notif