Step 2 of Branding: Planning the Ergonomic Project Brand Process
The second phase of creating a project brand, in our case an injury prevention (IP) project, is planning. This is the four blog in the series on Branding: Why All Projects Need One. In the last blog I discussed the first phase in the brand campaign which was the pitch. Phase 2 is the PLAN. This is fairly self-explanatory—the Plan identifies the project goals, activities and steps involved. It is also defines who is involved from the key stakeholders to those who will have minimal but necessary involvement. The roles and responsibilities of each person/group involved defined as well a