Blog

One of my recent clients that had me analyze the design of their products also asked to me assess the human factors of the brand and associated marketing and instructional material.  What was very interesting for me was to learn about the process they undertook when developing a brand campaign for their products.  That experience serves as part of the basis for this blog.  There is much to be learned and can be applied from an external customer focused branding/marketing campaign to an internal project branding/marketing campaign.  The framework and phases involved serve as the foundation o

As an ergonomist, one of the most common questions I get asked is what do I think about using exercise balls as chair.  There are definite pros and cons of using an exercise ball.  Let’s first discuss this issue from an employer perspective.

“Image Is Everything!”  That was the branding/marketing message for Canon cameras back in the early 90s.  Tennis star Andre Agassi was their spokesman for TV and print ads.  In writing this second part of my blog series on branding this branding message immediately came to mind.  Why?  Because more often than not the approval and success of a project depends on its image—whether inside or outside an organization.

Brands.  All organizations have them.  Every product has one.  Nearly every service has one.  Even some people have them (think Michael Jordan, Oprah Winfrey).  I’ve worked in some companies and some of their customer service and wellness programs have them.  But rarely, if ever, do ergonomics projects have them.  Why is that and why is it important?

What is ergonomics?  What is human factors?  How can human factors and ergonomics (HF/E) help my business?